what's a turnbuckle?
Turnbuckles are amazing devices that are simple, strong and exact. Basically, it is a device consisting of two eye bolts or hooks, screwed into each end of a small metal frame which is used to unite and tighten the two end parts with precision. So like a turnbuckle we believe it’s our precision strategy that unites and tightens your business goals to integrated solutions for marketing and design.
cari wade, founder & owner
As founder and owner of TURNBUCKLE STRATEGY & DESIGN, I, like many of you, thought long and hard about making the personal choice to invest in launching a small business. I’m guessing you’ll understand, this is not a hobby for me, but a real passion.
I define TURNBUCKLE’S approach as simple, detailed and direct. Focused on creating a plan that defines the tactics your business needs to deliver results. There is no “fluff” and there is no “one size fits all.” It’s not about changing you or your business. It is about leveraging the best of your business and building a custom strategy that reaches your customers where they are.
A easy informal conversation would be a great way to hear about your business, the challenges and future plans. From there, we can discover how we can work together on your next project.
Best,
To generate a CLEAR STRATEGY that drives an efficient, effective way of MAXIMIZING your most important RESOURCES, namely, time, people and money.
Let TURNBUCKLE bring 20 years of industry experience to your project and be your partner in creating the right integrated solution for your business.
Turnbuckle best practices
TURNBUCKLE Strategy & Design brings 20 years of online industry expertise to your projects.
I have lead teams in high-tech environments such as Microsoft, fast paced business-to-business startups and at notable retailers like Nordstrom and Coldwater Creek. I have honed my skills and experience from the ground up, working in many critical areas of marketing Leadership roles include Creative Director and V.P. of Ecommerce.
At TURNBUCKLE, I understand how important an integrated plan is to delivering success through an engaging and consistent message to the customer. I also intimately understand the impact of budgets, process, project management, resource allocation and the tactics required of teams. At TURNBUCKLE, we build these considerations into our solutions. We also know how important it is to be innovative and deliver fresh, inspiring work that resonates with your audience. To get there, we’ll use the latest tools, technologies and engagement venues to ensure we reach your customer. (I.e. FB, twitter, Instagram, YouTube, etc.)